When visiting Grasse, it is necessary to deal with the subject of "perfume". Not just for the sake of the subject, but because otherwise the understanding of the place through which you walk or drive remains closed. As always, everything is connected to everything else, and the development of the city is inextricably intertwined with the development of fragrances. I felt after a while as if the history, the past of the city and the region reaches continuously and without breaks to the present and is just there as a matter of course.

There is not much to tell about Juliette. - Created in 1989 by Juliette Espinasse Dubois, the July of St. Barth brand originally specialized only in making hats and bags. Since 1989, she has been creating her own exclusive collections - hats, women's wear and perfume creations, which she presents at events not only in Grasse and at spontaneously organized fashion shows. For 20 years Juliette has sewn on her hats the shells of SHELL BEACH, her favorite beach in Saint-Barthélemy, where she lived for several years. Since childhood, she has collected perfumes (today there are more than 20,000 bottles) , which quickly became a passion for her fashion.

From trip to trip, Juliette finds inspiration through meetings and exchanges that inspire her. From the collaboration with perfumer Jean François Latti (the energizing water of Clarins, Givenchy III and Jazz by Yves Saint Laurent) was born Shell Beach, his first exclusive fragrance, a journey to the tropics, reminiscent of a fresh, fleeting and sensual breeze.