July of St Barth
Highlights
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© 2020
When visiting Grasse, the theme of "perfume" is omnipresent. It is inextricably woven into the history and development of the city. A unique example of this living connection between fashion and fragrance is the brand July of St Barth.
The brand, created by Juliette Espinasse Dubois in 1989, originally specialized in hats and bags. Today, she combines her passion for exclusive fashion with impressive perfume expertise—she has been collecting bottles since childhood and now owns more than 20,000 specimens.
From Shell Beach to Grasse
For two decades, Juliette has decorated her hats with shells from "Shell Beach"—her favorite beach on Saint-Barthélemy, where she lived for several years. This Caribbean lightness is also reflected in her fragrances.
In collaboration with the renowned perfumer Jean François Latti, "Shell Beach" was created, among others, as her first exclusive fragrance. It is reminiscent of a fresh, sensual breeze in the tropics and brings the flair of the Antilles directly into the alleys of Grasse.
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